It’s all too familiar that Big Data comes at “Big Cost”. Big Data has the potential (and in some cases the track record) to be a catalyst behind increasingly efficient and higher-quality healthcare – let’s call it “enlightened healthcare”. The demand for enlightened healthcare exists across thousands of providers regardless of setting or size. Making these Big Data tools affordable is essential to the spread of enlightened healthcare and health systems are spending a fortune on Big Data in pursuit. In the context of a healthcare macro environment that still needs to shed at least 20% in cost, this makes no sense.